The case study has how to write a case study pdf long been a staple of marketing departments everywhere. Write on something that you can relate well with your points you are likely to fail when you approach a context that you have so little information about, you need to select a context that favors your concepts. It makes it clear who they are and exactly how CoSchedule has improved their business. Your letter should include: What the case study undertaking is going to look like. Did you see any significant jumps in the data that your team collects? Do This In CoSchedule: You can plan and promote all your content in one place with CoSchedule? What criteria did you have when you were looking for a solution? Well, just as any good story has a beginning, middle, and end, so too do the best case studies.
This not only breaks up the expository text of your case study, but also provides further validation and credibility by including the clients perspective. Get creative when searching for someone to serve as the basis for your next case study. Everything is a story, if marketers are to be believed. How did our product/service solve a problem you were experiencing? Be real in your explanations ensure that you do not leave the reader hanging in the midst of your explanations. Demonstrate that you have researched the problems in this case study. Big-Box Store Case Study Sample Target is a big brand box store that is branching out and trying new things to interact with its customers. However, by streamlining your workflow from start to finish, you can ensure no steps get missed. . Once you are organized, how to write a case study pdf then definitely the reader is going to understand your work and you will be able to score high marks in the paper. Getting To Know Your Subject These questions should be similar to the ones you sent in your questionnaire.
Back to the Top How Should a Case Study Be Formatted? Here are 25 case study questions to add to your interview. This rough formula can be distilled into the following structure: Problem (Act I) Solution (Act II) Result (Act III) how to write a case study pdf Conclusion. We introduce the protagonist of our story the client as well as the problems they are trying to solve. Or, even worse, they simply cant stop themselves from harping on about how great their company is, the gravest of sins when case studies are concerned. Dont be disheartened if a case study blog post doesnt perform as strongly as your best content. Once you go through samples on various topics then you are going to improve your writing and score highly. Another relevant question to ask during your interview process is how your subject implemented your solution into their work process. Use a specific method of approach there are many ways in which you can write your case study, you can decide to state a concept and give it illustration immediately or you can decide to narrate the whole context then bring the relation later. How do they impact the organization? If applicable, recommend further action to resolve some of the issues What should be done and who should do it? A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence. By the end of a case study, the reader should be able to visualize themselves as the hero of their own story.
Its about an automotive company, and its coming from one of the biggest family brands ever: Disney. How helped them tackle the challenge. 2-3 email conversations may be necessary to gather extra information. Frame Your Business as a Supporting Character in Your Case Studies If your featured client is the protagonist of your story, its tempting to think of your company (or your products or services) as an equal participant in how the tale unfolds. Our company offers the best essay writing service on the web and is always ready to help with your task! Asking quality interview questions is critical to ensure that you get the information you need to write a full case study. Background in the background you have to state the reason behind conduction of the case study, make the objective of the study clear in this section. Good case studies are about the customers journey, NOT your company.
They should be able to relate to the problems of your featured customer, and see themselves achieving their own goals by using your product or service. This section will often include direct"s from the client, and is usually strongly benefit-driven. Alternatives, outline possible how to write a case study pdf alternatives (not necessarily all of them). Background, set the scene: background information, relevant facts, and the most important issues. How long have you been using our product or service? WordStream publishes case studies regularly, but they never receive as much traffic as our most popular blog posts, and thats okay. For this reason, your company should always be positioned as a helping hand that helped the real hero of the story your client overcome their obstacle. This is much more difficult if you wont stop talking about how great your company or product. Vega Case Study Sample Here's an example of a case study CoSchedule created for Vega, a customer specializing in premium plant-based lifestyle products. They are easy to skim. Get total visibility into ALL of your marketing in one place. This is a unique format that should be utilized as most people use stories format while addressing case studies, making them monotonous.
Who is The Case Study About? Preparing the, case, before you begin writing, follow these guidelines to help you prepare and understand the case study : Read and examine the case thoroughly, take notes, highlight relevant facts, underline key problems. Here's what this section looks like in your template: Check out this executive summary example about Patagonia: Why This Works : The company's mission is clearly explained. Check out my tips on how to write a compelling introduction.). Do This With CoSchedule: Did you know that CoSchedules Headline Analyzer can help you write better headlines? What are your goals as a business or organization? What they get out of the case study. No two businesses are alike, and case studies vary widely in terms of style, tone, and format. In our example, this might be increasing click-through rate, which can be easily demonstrated by charts or other data. Image via DC Comics. You can also include a statistic or two to help illustrate the success of your case study subject. This contributes towards the organization of your work. Whether that means graphs, logos, or photos, visuals can make a huge difference.
Before you sit down to create your magnum opus, its important to realize that case studies arent that important to your audience. Remember that you may not be able how to write a case study pdf to gather or showcase all the data you ask for. Use Data to Illustrate Key Points in Your Case Study Your case study is a story, but that doesnt mean you should rely on anecdotes or whimsy to make your points. The next part of your case study should explain who your case study is about. How Does Your Solution Help? How was your onboarding process? Did your problem happen suddenly or did it occur over time?
Writing Your Title The first part of any good case study is how to write a case study pdf a catchy title. Three PowerPoint Templates : If you would prefer to create a slide deck or presentation, use this PowerPoint template. A narration of the context in a clear manner will help the reader relate it easily when you start explaining the concepts. Once live well share final story with you (for your marketing efforts) Average Turnaround Time: 1 month (subject to change based on response times and edits). Journal title, volume number (issue number page numbers. This thought became the basis for the entire case study. Always ensure you choose a context that you are comfortable with and you can easily expound on without difficulty. To find this information, consider: Talking to your sales team to see if there are any prospects who may be willing to participate. Firstly, you want your audience to visualize themselves as the protagonist of the case study. However, they take time and effort to put together. Here's what this section looks like in your template: To see what this section could look like here is an example from Adobe and LinkedIn: Why This Works : Adobe's purpose is clearly established. In the last sentence, the reader is told how the company solved that problem. Similarly, nobody uses a product or service for its own sake, but because a product or service helps them solve a specific problem.
It will help move your writing process along. Bridget and Ray Murphy of Koru K9 Dog Training and Rehabilitation of San Francisco, CA The more compelling your angle, the better the story. Back to the Top Step One: Finding the Subject of Your Case Study The first step in any case study writing process is deciding who you want to write about. Did they switch to your product from a competitor? You should summarize what challenges they faced as well as their previous goals. Let us know in the comments below.
Is any component from the analysis missing? What competitors did you look at (if any)? Here at WordStream, we typically structure our case studies in a similar way every time. Case study definition, it is a particular instance that is analyzed so as to illustrate a certain thesis. Its concise and chunked into skimmable paragraphs.
However you choose to do so, be sure to include some data or evidence to support your major points and reiterate how your featured client overcame their problem using your products or services. Original art by Ry Spirit. Some possible questions to include in your interview are: When did your team first realize there was a problem? Tons of examples for inspiration and templates to save you time. Problem or Challenge : What did they have trouble accomplishing? What process did you use to switch over to using our product? We dont have unreasonable expectations about our case studies, and we know that both our sales teams and prospects find them useful. Using Visuals In Your Case Study Visuals can help add the extra oomph you need to make a great case study.
Full Name Start Here Password Company Website What best describes you? Make sure you have permission to record your call. Dont just pull information about them and throw it into a case study. How are people using your products or services? You can easily cite a case study using the journal style. Here's a description of our process and what we would need from you: What wed like from you: High-resolution company logo (basically as big as possible) High-resolution images of your team, company office, etc - stories with photos of your team will. Dont have time or inspiration for writing an essay? This is why our sales teams love our case studies; they can listen to a prospects concerns on the phone, identify a common problem, and discuss how a customer just like them overcame the exact same problem using. In 30 mins or less, you can see how to: End the frustration of missed deadlines. Writers are often told to show, not tell, and the final third of our case study Act III, if you will is where the inclusion of hard data in your case study can be highly effective. Theyre designed for audiences that are already strongly considering becoming your customers, which is a smaller but more qualified group of people than your general audience. Its also available in three different color schemes.
Approximately 31 of respondents questioned in Eccolo Medias 2015 B2B Technology Content Survey Report said they found case studies to be the third-most influential content format, just behind white papers (33) and data sheets (39). This could help eliminate nerves from other potential new customers. Formulate and include a thesis statement, summarizing the outcome of your analysis in 12 sentences. Take a look at this example from : This title works because of it explains: The problem the company faced. Plus, like every type of content or marketing project out there, you can manage the entire workflow on one platform with CoSchedule. Tired of the marketing mess?
Case, study, analysis, click here. All how to write a case study pdf case studies do not have a specific way of citation, instead, journal style is used. The information in your content is more important than the format. Uncover possible solutions, review course readings, discussions, outside research, your experience. Let Your Clients Tell Their Own Stories in Case Studies As a storyteller, its your job to craft a compelling narrative about how your featured client triumphed over the forces of evil using your product or service, but that doesnt.
Perk One Perk Two Perk Three Perk Four Perk Five Best regards, signature Consider Using a Legal Release Form Another potential step in how to write a case study pdf the process is asking your case study subjects to sign a legal release form so you can use their information. This article is going to offer you some essential basics to understand about case study and how to write. Get Your Download Now, prepping your download! Explain all the problems that you came across in the research. Real performance metrics from a WordStream customer, as featured in this case study If possible, the data you include in your case study should directly reflect the challenges faced by your protagonist in Act. A case study is all about analysis as you are expected to read through a particular context then relate it to what you have been taught earlier. What makes this such an effective content format? In this method, you will have to come up with questions meant to address the case study from background, findings and all the way to the conclusion. Why do they exist? Callaway Golf is another great example of a case study that explains how its researcher helped solve their problem. It includes visually appealing images that reinforce the Target brand.
Your download should start shortly. It can also help make the document easier to skim. Well then finalize the story, create a landing page, and build a campaign around. Here's a copy-and-paste template you can tailor to your needs: Hi Name of person, Our team is conducting a case study, and we would love to tell the story of company. Be Realistic About the Goals for Your Case Study Ive been working in content for many years now, and Ive read hundreds if not thousands of marketing case studies. Don't forget your Case Study Template Bundle Download Now Success! Are you comfortable sharing data and metrics demonstrating how to write a case study pdf your success?
Whats in it for you? Case, study, templates (Word) : how to write a case study pdf Use this Word template to create a case study youll either print or make available via. Your angle is the hook that will catch your audiences attention, but its essential that ALL prospects can relate to and identify with the problems encountered by your case study s protagonist. So, grab this free template bundle to streamline your workflow. Case study format Step by step outline There are different approaches that you can use in encryption of your case study. How did you convince your team to make a change?
The reader is told exactly how Adobe used a LinkedIn service to solve a problem. Secondly, adopting a more humble tone can help increase your credibility in the mind of how to write a case study pdf the reader. In a recent report, B2B Marketing asked a cohort of marketers how they felt about various content formats, including case studies. Solution : How did your company or product resolve the issue or drive a benefit? Ask them before you start. Promote your case study by: The great thing about case studies is that they are an easy piece of marketing material to tack on to any additional campaign. What tasks did our product/service eliminate? If youre using a Mac, Quicktime makes it easy to record video calls on your desktop for free. Your subhead should also be short and included information on what product or service they used that helped them solve their problem. . With CoSchedule, you'll: Save time with blogging, social, and email (think hours every week) Schedule your social posts in batches (and increase your posting frequency) super easily Get your sh*t together (and hold yourself accountable to publishing. Why did you select our product/service instead of a competitor?
Have you provided solid evidence? We cant wait to see what you come up with. If you've ever kicked the tires on CoSchedule, now's the time to see what it's really like. Explain why alternatives were rejected, constraints/reasons Why are alternatives not possible at this time? Videos : If you have the capability to shoot high-quality video, this may be another option. Learn how to create and schedule automated social media promo campaigns in CoSchedule. I might include a brief explanation of what drove our protagonist to seek out our products, before going into more depth about how the client uses our software. Select your TeamAgencySolopreneurBlogger How many marketers work at your company? One thing that all marketing case studies share, however, is their purpose to convince prospects that doing business with you is a good idea. This case study from TED landed on our highlight list for two reasons. Review recent new customers to see if any prospective candidates have bought from you. Here's what this section looks like in your template: Take a look how to write a case study pdf at the results section of a case study from Contently on Weebly.
What positive results have you seen? Here are some options: Phone interview. . This case study from Link Humans turns a typical blog post into a full-blown case study examining how the brand executes its wildly innovative strategy: Automotive Case Study Sample Why does this case study work? It illustrates clear benefits of using LinkedIn's Sponsored Content. Asking your customer support department if they have any exceptional customers. It should: State who it's about. Case, study, template (Web) : Use this template to write your case study content as a web page. Select your team size. This means catering to your core demographics and target markets, and solving the problems most commonly experienced by your customers. What solutions did you try before you came to us? Case studies are effective tools for converting leads into customers. The classic dramatic arc of a typical narrative In Act II, we introduce the solution, namely our software.
Weve included three copies in green, red, and blue header colors. Here are five questions to ask when identifying your subject's core problems." What Helped Them Make Their Decision? Just me What is your main goal with CoSchedule? You did all that work, dont forget to get it out there for the world to see. Back to the Top Step Two: Ask For Permission to Use Their Story in Your Case Study Its one thing if youre writing about your organization, its another if youre writing about customers or clients.
What is your work process like? Here are some questions to ask during your interview: How easily did your team adapt our product into their routine? How has your productivity changed since implementing our product/service? Just like a story, good case studies have a beginning, a middle, and an end, as well as a protagonist your customer overcoming a problem and achieving their objective, just like the main character of a story. That's something most people probably don't know they offer, and so it's a great topic for a case study.